Clan marks launches ‘invisible’ birthday cake
Leading north-east charity Clan Cancer Support is asking local restaurants to add its invisible birthday cake to their menus to help the charity celebrate its 40th anniversary and support people impacted by a cancer diagnosis.
Customers can add a slice of the calorie free item to their order by scanning a QR code displayed on a special birthday menu and making a suggested donation of £3.
There is no requirement for businesses to serve cake to donors and the donation will be used by the charity across its centres across the north-east, Moray, Orkney and Shetland to provide emotional and physical support to anyone impacted by a cancer diagnosis.
The activity is just one of the ways the charity is trying to raise its £2m annual fundraising target as part of its 40th anniversary campaign, Part of the Clan.
Fiona Fernie, Clan’s CEO, said: “Throughout our anniversary year we’re trying new ways of engaging our supporters and our invisible birthday cake is an easy and fun way for anyone to support Clan.
“Demand for our services has now surpassed pre-pandemic levels and as an entirely self-funded organisation, we’re reliant on the generosity of our supporters to help us provide our much-needed services.
“A slice of our invisible cake is the most charitable way to enjoy a treat this festive period and beyond. It’s completely sugar-free and every single penny goes towards helping our Clan centres provide physical and emotional support for people impacted by a cancer diagnosis.”
The Part of the Clan campaign is a rallying call for people in Clan’s local communities to do what they can to support the charity generate income, increase its volunteer numbers and reach more people who have been impacted by a cancer diagnosis.
The campaign is being supported by Strachans, with the leading distributor of Food and consumables to the Offshore Energy sector funding a TV advertising campaign for the charity.
Stuart Donaldson, managing director of Strachans, said: “The Strachans Team is delighted to be supporting Clan with raising awareness about their 40th anniversary campaign. We are proud to have become Part of the Clan and hope that our support will help Clan reach their £2m fundraising target while raising awareness of the vital support services they provide. With our business being based in the heartland where Clan delivers their services, it felt a natural fit and we look forward to continuing our support in the years to come.”
Aberdeen based café Dough and Co is one of the first restaurants in Aberdeen to sign up to the invisible cake initiative with staff creating a specially branded Clan doughnut to mark the partnership.
Stuart Mcphee, co-founder of Dough and Co, said: “We are proud to officially become part of the Clan. The invisible cake campaign is simple and effective, it’s something that we are really looking forward to getting behind, especially ahead of the busy festive season. In store we will be launching our exclusive Clanberry doughnut, a one-off staff creation, which will be available for sale at the counter.
“Our teams in Dough and Co and Siberia Bar and Hotel are hoping to help others sign up to the invisible cake fundraising efforts to allow those at Clan to continue the outstanding work that they do”
A total of eighteen restaurants across the north of Scotland and the isles have signed up to the initiative so far. Businesses who would like to display Clan’s special birthday menu can do so by contacting Clan’s fundraising team: fundraising@clancancersupport.org
Restaurants currently serving Clan’s Invisible Birthday Cake are:
No.8 High Street, Inverurie
Symposium Coffee House, Neil Ross Square, Ellon
Symposium Coffee House, Queen Street, Peterhead
Symposium Coffee House, The Lido, Peterhead
Symposium Coffee House, Asda, Peterhead
Symposium Coffee House, Saltoun Square, Fraserburgh,
Symposium Coffee House, High Street, Turriff
Symposium Coffee House, Seafield Street, Portsoy
Symposium Coffee House, Asda, Elgin
Dough and Co, Aberdeen
Siberia Bar and Hotel, Aberdeen
MACBI centre, Mintlaw
Coffee at The Kings, Buckie
Rothesay Rooms, Ballater
The Albert Hotel, Kirkwall, Orkney
The Merkister Hotel, Harry, Orkney
Fernvalley Wildlife Centre, Orkney
The Pickaquoy Centre, Kirkwall
Celebrations of Turriff
For more information on the Part of the Clan campaign visit: https://www.clancancersupport.org/part-of-the-clan/
